Marketing

5 timeless marketing lessons from Dale Carnegie’s book “How to win friends and influence people”

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By Chinwe Obinwanne Hey there guys! I’m excited to chat about some timeless lessons from Dale Carnegie’s classic book which I’m reading again for the second time, “How to Win Friends and Influence People,” and how we (marketing communications peeps) can apply them to our craft. This book might be a bit older, but its …

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Marketing Analytics: Your Key to marketing success

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  Once upon a time in the bustling city of Lagos, there was a small bakery called Sweet Delights. Owned by the talented baker Melody, it had scrumptious treats that could make anyone’s taste buds dance with joy. However, despite the mouthwatering delicacies, Sweet Delights struggled to attract enough customers. That was until Melody stumbled …

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