“We should do this more often,” Rita said as she hugged her family goodbye before heading to the airport. She had just spent the best Christmas break with her family, which didn’t usually happen due to the distance between their cities. But this year, I guess you could say she got homesick. As …
Are you gearing up for the ultimate shopping extravaganza of the year? That’s right, Black Friday is just around the corner, and if there’s one thing that can skyrocket your sales and brand visibility, it’s mastering your social media presence. In today’s digital age, leveraging social media platforms can make or break your Black …
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As November approaches, business owners are gearing up for one of the biggest sales events of the year – Black Friday. It’s the time when customers are on the hunt for deals, and businesses are looking to cash in on the shopping frenzy. Crafting a winning marketing communication strategy is crucial to ensure sales success …
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Digital Marketing is on every lip today and for good reason too. Whether you’re a small startup or a well-established company, harnessing the power of digital marketing can significantly impact your success. Here are seven key benefits of digital marketing that every business (including yours) should know. Cost-Effective Marketing Traditional marketing methods like print …
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By Chinwe Obinwanne Hey there guys! I’m excited to chat about some timeless lessons from Dale Carnegie’s classic book which I’m reading again for the second time, “How to Win Friends and Influence People,” and how we (marketing communications peeps) can apply them to our craft. This book might be a bit older, but its …
Once upon a time in the bustling city of Lagos, there was a small bakery called Sweet Delights. Owned by the talented baker Melody, it had scrumptious treats that could make anyone’s taste buds dance with joy. However, despite the mouthwatering delicacies, Sweet Delights struggled to attract enough customers. That was until Melody stumbled …
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