You want your visitors to click, buy, or subscribe – but how? In this short article, we’ll share the power of words with proven copy strategies to help you nail your objectives. We’ve explored buyer psychology, not from fleeting online courses but through relentless testing in the marketing lab. Forget typical advice; these are …
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Do you ever feel like your brand is getting lost in all the noise? You’re not alone. In today’s crowded marketplace, simply having a great product or service isn’t enough. You need to communicate your brand effectively to truly connect with your audience and stand out as unique. But how do you do that? …
It’s February and there’s one major thing on everyone’s minds – Valentine’s Day! Valentine’s Day is synonymous with love and don’t we all love a well-told love story? Cast your mind back, you’ll remember the famous story of Jack and Rose of Titanic. It’s the intersection where love, storytelling and emotions meet. That’s why …
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If you’re looking for a way to grab your audience’s attention, you landed on the right page! Creating a compelling content strategy is the secret ingredient that ensures your content does the job you want – and brings the results you expect. So whether you’re a seasoned content creator or just starting, a well-thought-out …
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“We should do this more often,” Rita said as she hugged her family goodbye before heading to the airport. She had just spent the best Christmas break with her family, which didn’t usually happen due to the distance between their cities. But this year, I guess you could say she got homesick. As …
As we soak in the festive spirit of December, there’s no better time to set the stage for a remarkable January. Let’s explore why kickstarting your January content creation now is not just a wise move but a strategic necessity. Be ahead of the Competition from the Get-Go: The early bird gets the worm, …
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Are you gearing up for the ultimate shopping extravaganza of the year? That’s right, Black Friday is just around the corner, and if there’s one thing that can skyrocket your sales and brand visibility, it’s mastering your social media presence. In today’s digital age, leveraging social media platforms can make or break your Black …
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As November approaches, business owners are gearing up for one of the biggest sales events of the year – Black Friday. It’s the time when customers are on the hunt for deals, and businesses are looking to cash in on the shopping frenzy. Crafting a winning marketing communication strategy is crucial to ensure sales success …
Marketing Strategy: The Secret To Cashing in Big this Sales Season Read More »
Digital Marketing is on every lip today and for good reason too. Whether you’re a small startup or a well-established company, harnessing the power of digital marketing can significantly impact your success. Here are seven key benefits of digital marketing that every business (including yours) should know. Cost-Effective Marketing Traditional marketing methods like print …
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By Chinwe Obinwanne Hey there guys! I’m excited to chat about some timeless lessons from Dale Carnegie’s classic book which I’m reading again for the second time, “How to Win Friends and Influence People,” and how we (marketing communications peeps) can apply them to our craft. This book might be a bit older, but its …
