By Chinwe Obinwanne Hey there guys! I’m excited to chat about some timeless lessons from Dale Carnegie’s classic book which I’m reading again for the second time, “How to Win Friends and Influence People,” and how we (marketing communications peeps) can apply them to our craft. This book might be a bit older, but its …
We’ve all experienced it. Scrolling through a website or flipping through a magazine, our attention is caught by a headline that demands our immediate attention. It hooks us, draws us in, and compels us to read further. So, how can you create these irresistible headlines that captivate your readers from the very first words? …
Once upon a time in the bustling city of Lagos, there was a small bakery called Sweet Delights. Owned by the talented baker Melody, it had scrumptious treats that could make anyone’s taste buds dance with joy. However, despite the mouthwatering delicacies, Sweet Delights struggled to attract enough customers. That was until Melody stumbled …
Marketing Analytics: Your Key to marketing success Read More »
Eid is a special occasion that brings joy and celebration to millions of people around the world. As a brand, it is essential to connect with your audience during this festive season and create meaningful content that resonates with them. Here are five content types that can help your brand engage with your audience …
Maximize Your Brand’s Impact During Eid: 5 Must-Try Content Types Read More »
Have you ever found yourself staring at a blank screen, unsure of how to connect with your target audience? Perhaps you’ve struggled to create content that truly resonates with your potential customers. If that sounds familiar, don’t worry – you’re not alone. Many businesses face this challenge, and the solution lies in understanding your …
The Power of Buyer Personas: Your Ultimate Guide to Understanding Your Ideal Customers Read More »
Storytelling has emerged as a powerful strategy for brands to engage with their audience in today’s digital age. By creating compelling narratives, brands can establish an emotional connection, simplify complex ideas, and leave a lasting impact. In this blog article, we will explore the power of storytelling for brands and provide practical tips on …
How to Craft Compelling Narratives that Connect with Your Audience Read More »
In today’s digital age, messaging and content have become essential for brands to establish and maintain their presence in the market. Effective messaging and compelling content can make all the difference in how a brand is perceived by its target audience. Messaging refers to the words and language used by a brand to communicate …
How to build a Strong Brand in the Digital Age: The Power of Messaging and Content Read More »
I saw it again today. The Twitter post from a company I follow and do business with. It was shared almost 24 hours prior to my seeing it – and as always, it had only three likes and no other engagement. This is a company that has existed for over a decade and has …
Proven ways to boost your social media engagement Read More »
By Chinenye Chigbo The aim of every business is to reach its target audience and make a profit. There are various ways to use content to market products and services, and each one has its own unique benefits. Let’s explore a few. 1. Social media Social media is made up of a unique set of platforms …
January is moving so fast you can hardly catch your breath – and if this speed makes you wonder what sort of content to develop for the rest of the month, this post has you covered. Here are some content ideas that you can share to engage, educate and add value to your audience. …
