In the world of marketing and advertising, crises are inevitable. Whether it’s a product failure, a PR mishap, or a global pandemic, how your brand handles communication during these turbulent times can make or break your reputation. As professionals in the world of marketing & communications, it’s crucial to understand the best practices for …
Copywriting is an art form that blends creativity with persuasion – a skill which every marketer needs today. To truly master it, there’s no better way than learning from the legends who have paved the way. Imagine being able to sit down for a coffee with some of the greatest minds in advertising and …
6 Famous Copywriters’ Quotes and What We Can Learn from Them Read More »
How Brands Can Strengthen Customer Loyalty With Emotional Eid Marketing Eid El Kabir is more than just a festive occasion, it’s a time of joy, reflection, and community. It presents a unique opportunity for brands to connect with their audience on a deeper emotional level. This blog post explores how incorporating the spirit and …
Connecting Through Celebration: Emotional Branding During Eid El Kabir Read More »
As a business owner, we can imagine that you have and are still pouring your heart and soul into your business. You’ve got a killer product (or service) that solves real problems and makes people’s lives better. You’re hitting the pavement, spreading the word, and… Nothing seems to be happening – no sales, just …
The Power of Websites for Small and Medium Businesses Read More »
You want your visitors to click, buy, or subscribe – but how? In this short article, we’ll share the power of words with proven copy strategies to help you nail your objectives. We’ve explored buyer psychology, not from fleeting online courses but through relentless testing in the marketing lab. Forget typical advice; these are …
Increase conversion rates with these killer copy strategies Read More »
Do you ever feel like your brand is getting lost in all the noise? You’re not alone. In today’s crowded marketplace, simply having a great product or service isn’t enough. You need to communicate your brand effectively to truly connect with your audience and stand out as unique. But how do you do that? …
It’s February and there’s one major thing on everyone’s minds – Valentine’s Day! Valentine’s Day is synonymous with love and don’t we all love a well-told love story? Cast your mind back, you’ll remember the famous story of Jack and Rose of Titanic. It’s the intersection where love, storytelling and emotions meet. That’s why …
7 reasons to tell unique brand stories this Valentine’s Season Read More »
If you’re looking for a way to grab your audience’s attention, you landed on the right page! Creating a compelling content strategy is the secret ingredient that ensures your content does the job you want – and brings the results you expect. So whether you’re a seasoned content creator or just starting, a well-thought-out …
10 Quick Steps to Crafting a Compelling Content Strategy Read More »
“We should do this more often,” Rita said as she hugged her family goodbye before heading to the airport. She had just spent the best Christmas break with her family, which didn’t usually happen due to the distance between their cities. But this year, I guess you could say she got homesick. As …
As we soak in the festive spirit of December, there’s no better time to set the stage for a remarkable January. Let’s explore why kickstarting your January content creation now is not just a wise move but a strategic necessity. Be ahead of the Competition from the Get-Go: The early bird gets the worm, …
Why Smart Businesses are Jumpstarting January Content Now! Read More »
