Omokorede Bamigbetan

  If you’re a startup trying to reach other businesses, you already know the game is different. The sales cycles are longer, and the buying decisions involve more people. Truth is, you’re up against more established players with bigger budgets. B2B (short for business-to-business) marketing simply means you’re selling your product or service to other …

5 Sure Ways to Win at B2B Marketing as a Startup (Without a Big Budget) Read More »

  Half the year is gone and your goals are still valid, but is your brand message keeping up? Your audience may have shifted. The market might’ve moved. What worked in January could feel a little off in July. That’s why now is the perfect time to hit pause and run a one-hour brand messaging …

How to Audit Your Brand Messaging in 1 Hour Read More »

  Most people don’t wake up wondering what your business does. They wake up thinking about that project they need to finish, the sale they didn’t make yesterday, or how their nonprofit still hasn’t hit its fundraising goal. So when your brand leads with “we’re the best at XYZ” or “our service is top-notch,” chances …

Your Customers Care About Their Problems, Not Your Business Read More »

In a world where attention is fleeting, the right words can make all the difference. Whether it’s your website copy, social media posts, or email campaigns, the right messaging can capture attention, build trust, and drive conversions. Yet, many businesses hesitate to invest in professional copywriting, opting instead for a do-it-yourself approach. While this might …

The Hidden Costs of DIY Copywriting: 5 Reasons Why Your Business Needs a Pro Read More »

  In today’s crazy startup scene, standing out can feel like finding a needle in a haystack. But there’s one idea that can make all the difference: Storytelling.    Storytelling can turn a fledgling business into a memorable brand. Here’s how:   Creating an Emotional Connection   Storytelling taps into emotions, making brands more relatable …

5 Reasons Every Startup Should Use Storytelling to Drive Business Success Read More »

  In the world of marketing and advertising, crises are inevitable. Whether it’s a product failure, a PR mishap, or a global pandemic, how your brand handles communication during these turbulent times can make or break your reputation. As professionals in the world of marketing & communications, it’s crucial to understand the best practices for …

How to Handle Brand Messaging During a Crisis Read More »

  Copywriting is an art form that blends creativity with persuasion – a skill which every marketer needs today. To truly master it, there’s no better way than learning from the legends who have paved the way. Imagine being able to sit down for a coffee with some of the greatest minds in advertising and …

6 Famous Copywriters’ Quotes and What We Can Learn from Them Read More »