So you see this beautiful picture of your dream home in a magazine.
You take a good look at it from every side and angle the magazine has on its pages. You’ve seen it, now you get to actually stand in the building. You’re excited to see what the inside looks like and you don’t get disappointed when you do.
Now, imagine the online content your company has put out to the world. Does it spark excitement for what is to come in the mind of your reader?
If you can’t place the topic, content type or principal value that is in the spotlight for your content marketing, it may be time to re-work your approach.
The majority of companies produce content and churn them out on a daily, yet sadly most of this content isn’t being shared, liked or even getting views.
Your content should work harder for you than just pulling in trickles of engagement from viewers. To get your content working effectively, you need to think about producing quality as against quantity. Give less while providing more to your audience.
Make sure every published piece of content shines bright like a diamond and gets your audience excited for more.
Here are some simple ways to do this.
INFOGRAPHICS:
Not many people are good with math but almost everyone is great at interpreting visuals connected with arrows, words and numbers. Infographics provide an understandable way to show numerical information and other necessary details in a highly visual, fun and informative way.
No one has time these days, especially on the internet. Your content needs to be short, concise and engage all the way through to make the Infographic a body of complete information. Merge strong details, good copywriting and impactful visuals for excellent results.
INTERVIEWS:
Audiences love a human angle to every story. Your company/business is a story and you need to show the human angle in your story.
Give your audience unique information they can’t get anywhere else by publishing interviews with experts in your industry or even members of your team. Talk about features that can be beneficial to your audience. Let the guy in the production room talk about the process of production.
Inject a human personality into your web content, create original content and give your audience new information through your own voice.
VIDEOS:
A picture speaks a thousand words but a video speaks perhaps a million words. Videos are more powerful than pictures; making them a great tool to connect with your audience.
Videos that explain a topic better or give clear instructions can give your audience the convenience and speed they need while providing comprehensive information.
That is a win any day over instructions or an overview presented in words alone. A great script is the start of a great video, so plan or get copywriting assistance to make recording easier.
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Do you want to refine your content, tell a better story and connect more with less content? CO Copy offers high-quality, SEO-friendly and customized copywriting. We’d love to help you get your content marketing strategy right and provide excellent value to your online and offline audience. Contact us or send an email today to contact@cocopy.pro to tell us more about your company and your content requirements.