Don’t you just love it when the festive season shows up?
As a business, brand or public figure, there’s a need to adjust your content offering to vibe with the season- come on, it’s all about the season, right?
These tips will help you as you plan:
1. Work with a plan – Creating festive content shouldn’t be rushed. Carefully plan out a fun Christmas content campaign and how to represent these across your digital channels ( Blog, social media channels, emails etc).
2. Tell a story with your content: We all love stories and what better time to inject storytelling than the season filled with stories that can ignite emotions and memories? Sprinkle storytelling into your content to connect with and help your followers engage with your brand.
3. Use festive phrases and keywords: Give your words a festive twist, and you’ll almost instantly add some Christmas spirit to your content. E.G of words you can try are seasonal, gift-giving, festivities, jolly and more. Or use Christmas quotes, trivia and riddles to engage your audience. Don’t forget to use hashtags that speak to the season in your social media posts – this will increase your post visibility as well.
4. Don’t focus on selling: Use the season to build trust and a strong personal relationship between you and your prospective clients. Think of providing useful tips for the season in line with what your brand offers – this is your way of adding value without snuffing your brand essence out entirely. If you do it right and consistently, you’ll become top of mind for your prospective clients when it’s time to buy what you’re selling.
5. Inject a bit of Christmas into your visual content: Add some festive flair to your digital channels by tweaking your cover photo, or adjust the colour layout of your email campaigns to reflect the season (think red, gold and green for colour options). Use elements that fit the season in your social media designs as well.
You could also make tweaks to your logo or website with cute Santa hats to make things a little more festive.
There you have it – your go-to tips if you don’t already have a Christmas content plan in mind.
Don’t have time to do this yourself? CO Copy can help you with the planning and writing – reach us here to discuss your ideas and get a quote.