By Chinenye Chigbo
The aim of every business is to reach its target audience and make a profit. There are various ways to use content to market products and services, and each one has its own unique benefits. Let’s explore a few.
1. Social media
Social media is made up of a unique set of platforms such as Facebook, Instagram, Twitter, LinkedIn, or Tiktok amongst others where people interact socially and where brands sell their business offerings.
Social media helps you know what your audience wants, gives you one-on-one interaction with them, and enables you to receive feedback about your brand. A compilation of these helps inform the strategies you’ll deploy on each platform to generate awareness and leads for your business.
Social media marketing thrives when you share value-adding content, boost those posts, and work with influencers who are in your niche, and who serve the same target audience you do with a considerable audience following. They can help you increase awareness of your brand.
2. Blog post
Blogging addresses potential customers directly and individually. It is important in connecting with your brand if it is in the awareness stage.
A blog helps you build your brand and increase the viewership of your website. A well-organized blog strategy keeps you focused on the keywords and topics your targeted audience cares about. Having a blog helps to also showcase the unique personality of your brand.
3. E-books
E-books serve as an extended guide on a topic for a general audience and generate sales. They are usually longer and more technical than blog posts.
This allows you to treat a particular subject explicitly and share more information beyond what you would typically be able to do in a blog post. They are a great way to build your brand as they help you generate clients willing to patronize your brand and position you as an expert in that particular sector.
E-books give your audience valuable information in exchange for their contacts. Sending, sharing, and downloading E-books are very easy – which makes it a great lead-generation technique for brands.
4. Podcasts
A podcast is a series of pieces of audio content, usually released regularly in the form of episodes. Podcasting is becoming a popular form of content marketing and brand building in the past years.
One of its biggest advantages is how easy it is to create and that it allows you to offer long-form, high-value information without investing a huge amount of time or effort. It allows you to share your expertise and stories with your audience directly. It helps you build relationships with your potential customers by connecting with them on a more personal level. A podcast is an avenue to grow the authority and visibility of your main site.
5. Webinars
Webinars make it easy to position your brand in the minds of customers and drive leads into your sales pipeline. Webinars are a content marketing tool that can help you educate your prospects and customers to help them better understand a variety of subjects, such as how to best use your product, expert insights on a specific topic, how to overcome a particular problem, etc.
Webinars offer Q&A sessions, chat rooms, live polls, and immediate audience feedback options thus it is very interactive. With webinars, you can reach your audience in any part of the world.
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