How do you know whether your customers/target audience enjoyed the content you’ve shared on your various channels?
By looking at the numbers.
Yes, when you check your dashboard and see analytics that shows engagement, your heart gets giddy with excitement – you know the content you sent out did the job you gave to it.
The shares, comments and likes confirm that you’re on track with your content offering and this is a place we all want to be.
In this article, we’ll discuss how to make your content desirable and engaging to your audience.
1. Keep it original
Whether you’re creating website content, blog posts, sales letters, or social media captions amongst many content offerings; you want your content to showcase and represent your brand.
Forget templates and stock photos – people want to actually relate with real human beings and the closer your content meets those desires, the more your audience is endeared to your brand.
Use pictures of your team, products or even city to foster audience engagement on social media. Take your audience behind the scenes with goofy pictures and more. When writing, be empathetic, and real and allow your brand’s personality to shine through.
2. Let your content meet your goals
Have a content strategy that clearly maps out where you’re going, then come up with content ideas and tie objectives to each content idea.
After you’ve done this, your content company (who you can hire to develop the content strategy) can now deploy creative ways to bring these ideas to life such that they resonate with your audience and meet them at whatever season they are in life.
3. Evoke emotion
Use your blog content and social media variations to tell a story that puts your audience right in the centre. Give them a greater perspective beyond just the facts and spark emotions within them as they digest your content.
Emotions will always sell faster than logic – and we all know that readers buy based on emotion and justify with logic.
So, whether you’re selling an idea or an actual product/service, reach within and make your reader feel something through your words. Seek their opinion and welcome it when it comes – this gives them a sense of belonging.
4. Trust data to guide you
The analytics are there for a reason – use them to find out what content your readers gravitated towards and the ones that didn’t resonate so much with them.
Discover the best times your audience is online engaging with your content, what countries your audience reads from, the amount of time they spend on your content and much more.
Then utilize this information to optimize, drive future content creation and achieve greater success.
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Tired of creating content to keep your audience engaged and running your business at the same time? You don’t have to carry that burden when you can partner with a Content Company that works with you to achieve your business goals.
At CO Copy, we work with your goals and develop content that drives sales and shoots up brand awareness. We make your content compelling and keep your audience coming back for more.
Get in touch for more information. You can also follow us on Facebook, LinkedIn, and Instagram – we always post fresh and exciting content.